Privacy Policy

1. Who We Are

DirectiveNow is a performance-marketing agency serving U.S. home-service businesses, including HVAC, plumbing, electrical, roofing, restoration, and garage door companies. The Site and services described on it are operated by Naman Singh, a sole proprietor doing business as DirectiveNow ("DirectiveNow," "we," "us," or "our").

2. Scope

This Policy applies to directivenow.com and information we collect when you request our free audit, contact us, or become a client. It does not apply to third-party websites we link to or to information you provide directly to a third-party platform, except to the extent that platform shares it with us.

Once you engage DirectiveNow as a client, the data-handling terms of your services agreement govern how we handle advertising-account access, booked-job data, and other business information you share with us. This Policy describes our general practices and does not limit or override that agreement.

3. Information We Collect

Information you provide directly

• Audit request form: your name, company name, work email address, primary trade, and optionally your monthly ad-spend range. Web3Forms processes the form so it can be delivered to us.
• Direct communications: anything you send us by email or otherwise, such as a reply to an audit-access email or a question.
• Advertising-account and job data you choose to share: if you move forward with an audit or engagement, we may ask for read-only access to advertising accounts and, if available, a booked-job export from your CRM or field-service platform. That data can include information about your business, ad performance, and your customers where included in your export. We use it to deliver the audit or services you engage us for.

Information collected automatically

If you allow Analytics through our privacy controls, Google Analytics 4 may collect:

• Device, browser, general technical information, and IP-derived information. GA4 uses an IP address transiently to derive approximate location and discards it before the address is logged or stored; DirectiveNow does not receive a visitor's full IP address in its reports.
• Pages viewed, Site interactions, time on page, and referring URL.
• Approximate location derived from technical information, generally at city or regional level rather than precise geolocation.

We do not currently set a separate first-party cookie to store UTM parameters, gclid, fbclid, or other advertising identifiers. If we add that functionality, we will place it in the Advertising / attribution category and update this Policy.

Information we receive from others

If you interact with an advertisement for DirectiveNow, the advertising platform may provide campaign or conversion information under that platform's own terms. No Google Ads or Meta advertising tag is currently active on the Site.

4. How We Use Personal Information

• Respond to your audit request and deliver the audit, including a recorded walkthrough, written summary, or cost-per-booked-job calculation where applicable.
• Provide and manage marketing services to clients.
• Operate, secure, and improve the Site, including detecting and preventing spam and abuse.
• Measure Site performance and our own marketing when you allow the relevant optional category.
• Communicate with you, including messages needed to deliver an audit or manage an engagement.
• Comply with legal obligations and enforce our agreements.

5. Cookies and Similar Technologies

Optional analytics and advertising technologies are off unless you allow the relevant category through our privacy controls. We store your choice in your browser's local storage so the banner does not reappear on every visit.

• Strictly necessary: storage or processing needed for privacy choices, security, and core Site or form functionality. This category is always active.
• Analytics: Google Analytics 4, used to understand Site use. The GA4 script is not loaded until you allow Analytics.
• Advertising / attribution: reserved for first-party attribution or Google Ads and Meta measurement tools if enabled. No advertising tag is currently active.

You can change or withdraw your choice at any time using Privacy Choices. Withdrawing consent stops future optional collection on this browser; it does not delete data already collected. You can request deletion as described in Section 12.

Do Not Track / Global Privacy Control: because no commonly accepted standard exists for browser Do Not Track signals, the Site does not respond differently to them. We recognize an enabled Global Privacy Control (GPC) signal as an opt-out of advertising and attribution for that browser. When GPC is detected, that category remains off.

6. Analytics and Tracking Technologies

We do not currently use a session-recording or heatmap tool, live-chat widget, or CAPTCHA on the Site. If that changes, we will update this Policy and the privacy controls before enabling the tool where consent is required.

7. Advertising and Remarketing

DirectiveNow may advertise its services through platforms such as Google Ads, Local Services Ads, or Meta Ads. The Site does not currently load advertising or remarketing tags. If we enable those tags, they will remain off until you allow Advertising / attribution, and this Policy will identify the active tools.

You can opt out at any time using Do Not Sell or Share My Personal Information. You may also manage platform-level choices through Google's Ads Settings and Meta's ad preferences.

8. How We Share Information

We may disclose personal information to:

• Service providers: including Web3Forms for audit-form delivery, Hostinger for website hosting, Google Fonts for typeface delivery, email providers, video hosting used to deliver an audit, and a CRM or field-service platform selected for an engagement. The final system of record for enquiries has not yet been chosen.
• Analytics providers: Google receives Site analytics only after you allow Analytics.
• Advertising partners: Google or Meta only if corresponding tools are enabled and you allow Advertising / attribution, or when you interact directly with an ad on their platforms.
• Legal and safety recipients: where required by law, to respond to lawful requests, or to protect rights, property, or safety.
• Parties to a business transaction: if DirectiveNow is involved in a merger, acquisition, financing, reorganization, or sale of assets.

We do not sell personal information for money. Certain advertising-platform disclosures may be considered a "sale" or "share" under some U.S. state privacy laws even when no money changes hands. Section 13 explains how to opt out.

9. Communications and CAN-SPAM

Commercial email we send will use accurate sender information and subject lines, identify the message as an advertisement where required, include a valid physical postal address, and provide a clear way to stop future marketing email. We will honor a valid marketing opt-out within 10 business days. Audit-delivery, account, and service messages may still be sent when they are transactional or relationship messages rather than marketing.

10. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Policy, including delivering an audit, managing a client engagement, complying with legal, tax, or accounting obligations, and resolving disputes. DirectiveNow deletes or anonymizes its active copies of audit requests from businesses that do not become clients after 90 days, unless you ask us to delete the information sooner. Service-provider systems and backups may retain limited copies for their configured retention periods or where required by law; we instruct providers to apply the same 90-day period where their controls permit. You can request deletion using the contact details in Section 19.

Your privacy choice remains in local storage until you clear browser storage or replace the choice through our privacy controls.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, or disclosure. No method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have rights to:

• Know what personal information we collected and how we use and disclose it.
• Access a copy of personal information we hold about you.
• Correct inaccurate information or request deletion.
• Opt out of sale, sharing, targeted advertising, or certain profiling.
• Withdraw consent where we rely on consent.
• Not be discriminated against for exercising a privacy right.

To make a request, email support@directivenow.com. Tell us the right you want to exercise and the email address associated with your interaction. We may confirm the request from that address or ask for limited additional information to verify your identity. We will respond within the period required by applicable law; California requests generally receive a response within 45 days, with one permitted extension where applicable.

13. California Privacy Rights

Where the California Consumer Privacy Act applies to DirectiveNow, California residents have the access, correction, deletion, opt-out, and non-discrimination rights described here. Where it does not apply, DirectiveNow may still honor a reasonable request as a matter of practice, subject to verification, technical feasibility, legal obligations, and applicable exceptions.

We do not knowingly collect sensitive personal information as defined by the CCPA through the Site. We collect information directly from you, automatically from your browser when you allow an optional tool, and from advertising platforms when you interact with an ad. Recipients are described in Section 8.

Opt out of sale/share: use Do Not Sell or Share My Personal Information or email us. We also treat a recognized GPC signal as an opt-out for the browser sending it. You do not need to create an account or provide additional personal information to use the on-site opt-out.

You may use an authorized agent. We may request proof that you authorized the agent and ask you to confirm the request directly where permitted.

14. Children's Privacy

The Site is intended for business owners and professionals and is not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe a child provided personal information to us, contact us so we can investigate and delete it where appropriate.

15. Third-Party Links

The Site may link to third-party websites, such as LinkedIn or advertising-platform preference pages. We are not responsible for those sites' privacy practices, and this Policy does not apply to them.

16. Where We and Our Service Providers Operate

DirectiveNow's team and operations are based in India. If you are located in the United States, your information may be transferred to and processed in India, the United States, and other locations where our service providers operate. Privacy and data-protection laws in those locations may differ from those where you live.

We do not currently direct the Site or our marketing to individuals in the European Union or United Kingdom. If our targeting or processing changes, we will assess applicable international-transfer and privacy requirements and update this Policy.

17. India Privacy Rights and Grievances

DirectiveNow processes digital personal data in India. To the extent the Digital Personal Data Protection Act, 2023 and its implementing rules apply, you may request a summary of personal data being processed, correction or completion of inaccurate data, erasure where retention is no longer necessary or legally required, and withdrawal of consent where processing is based on consent. You may also nominate another individual to exercise applicable rights in the event of death or incapacity.

To withdraw consent, exercise a right, or raise a grievance, email support@directivenow.com with enough information to identify the relevant interaction. Naman Singh is the privacy grievance contact. We will acknowledge and address the request within the period required by applicable law. Where available under applicable law, you may approach the Data Protection Board of India after first using DirectiveNow's grievance process.

18. Changes to This Privacy Policy

We may update this Policy from time to time. We will change the "Last Updated" date when we do. If a change is material, we will provide additional notice, such as a notice on the Site, before the change takes effect where required.

19. Contact Us

Questions about this Policy or requests to exercise a privacy right can be sent to: