Straight answers, before you send anything.
The ten questions owners ask a home service marketing agency most. If yours is not here, email it.
What actually makes you different from the agency we have now?
Two things you can check. We report cost per booked job by service line rather than cost per lead — ask your current agency for that figure and see what comes back. And we build the measurement before we touch the budget, which usually means the first few weeks look slower and month three looks better.
What's in the free audit, and what's the catch?
You send your last 90 days of ad data and read-only access. You get back a breakdown — where the budget went, what a booked job cost you across each channel, where the conversion path is losing demand you've already paid for, and the three things we'd fix first. It's yours to keep and to act on with or without us. The catch, if it is one: we only have capacity to do a limited number, so we prioritize companies in our range.
Do we have to leave our current agency to get the audit?
No. Read-only access is enough, and we don't contact your agency. Plenty of audits end with "your account is in decent shape, here are three things to ask them for."
Do we need to take every service?
No. Start with the Paid Engine, add channels when the reporting says the paid side is working. We'd rather prove one channel than spread a budget thin across four.
How does pricing work?
A flat monthly fee scoped to your market, service lines and ad spend, plus a one-time setup fee for the build. We're never paid a percentage of ad spend — that model pays an agency to spend more, which is the opposite of what you're hiring us for.
Are we locked into a contract?
No. Month to month, cancel with 30 days' notice, and every account and asset stays in your name.
How long until campaigns are live?
Typically two to four weeks from signed scope — measurement first, then launch. Faster if tracking and account access arrive quickly.
What access do you need from us?
Google Ads, Google Business Profile and Analytics, your website or hosting, and — if you have one — read access to your CRM for the conversion import. All under your own accounts. If any of them don't exist yet, we create them in your name.
How much of our time does this take?
An hour for kickoff, an hour a month for the review, and occasional quick answers on pricing or service lines. We don't need you in a weekly standup.
What does the reporting look like?
One page: spend, calls, booked jobs and revenue, by service line and by channel, with cost per booked job for each. The underlying dashboard sits in your own accounts and refreshes weekly, so you can check any number yourself. On The Full Loop it is live.
The free 90-day account audit
We'll show you the leak before you pay us anything.
Three business days. A written three-fix priority list, and your real cost per booked job — calculated properly, probably for the first time.