Electrician marketing that funds the right half of the business.
Google Ads, Local Services Ads and Meta for electrical contractors: service calls bring the volume, panel upgrades and EV chargers bring the revenue, and the account should know the difference.
Where electrical budgets leak
Five places electrical ad spend goes missing.
Each one sits between the click and the booked job. Most accounts we look at have more than one — the budget leak check scores yours in two minutes.
- 01Electrical leak
One target for every job
A troubleshooting call and a panel upgrade can cost a similar click. Bidding them at one target quietly funds the lower-value work.
The fix: Campaigns split by service line — service, panels and rewires, EV chargers, generators — each with its own target.
- 02Electrical leak
Projects sold like service calls
Panel upgrades and generators need an estimate, often a permit, and time to decide. Pages that only say “call now” lose them.
The fix: Estimate-focused pages that explain the process, timing and financing, with follow-up after the quote.
- 03Electrical leak
Residential and commercial in one campaign
Homeowners and facility managers search differently and are worth different amounts.
The fix: Separate campaigns, pages and reporting for residential and commercial work.
- 04Electrical leak
Urgent calls with nobody answering
Outages, sparking outlets and burning smells are urgent. Voicemail sends them to the next electrician.
The fix: Answering cover for advertised hours, or an ad schedule that matches when calls are picked up.
- 05Electrical leak
Leads without job value
Without booked-job data, bidding cannot tell a swapped outlet from a service upgrade.
The fix: Booked and sold jobs imported from your CRM with their value, so bidding learns which leads pay.
How we run it
Every service line gets its own lane.
Different jobs, different searches, different value. Each line gets its own campaigns, pages and target — and its own definition of a win.
Service & troubleshooting
The volume line.
Local Services Ads and call-focused search with tight service-area targeting.
Counted as a winBooked service calls
Panel upgrades & rewires
High ticket, estimate first.
Search on upgrade terms, project pages with permit and timing explained, follow-up after estimates.
Counted as a winEstimates and sold upgrades
EV chargers
Demand that follows vehicle purchases.
Search on charger installation terms, pages covering panel capacity and timelines.
Counted as a winSold installations
Generators & backup power
Interest spikes around outages.
Search ready to scale around storm and outage periods, with consultation-led pages.
Counted as a winConsultations and sold systems
The electrical year
Budgets that move when demand does.
A typical pattern in most U.S. markets. Your own call data decides the real curve — we build pacing from it, not from a template.
Spring
Remodel and upgrade season begins; good time to build the panel and EV pipeline.
Summer
Cooling load exposes undersized panels; storm outages lift generator interest.
Fall
Generator installs before winter, and holiday lighting in some markets.
Winter
Outage-driven urgent calls in colder markets; planning for spring projects.
Electrical demand is steadier than HVAC or roofing. What changes through the year is which service line is busy.
Electrical marketing questions
How much should an electrician spend on Google Ads?
Split the answer by service line: service calls and panel upgrades support very different costs per job. For each line, break-even cost per booked job is average ticket × gross margin. The cost per lead calculator runs it on your numbers.
Are Local Services Ads worth it for electricians?
For service and troubleshooting work, usually: they show above search ads and charge per lead (how we manage them). Higher-ticket projects such as panel upgrades and generators also need search campaigns and pages that support an estimate.
What is a good cost per lead for electricians?
It depends on the job. A service-call lead and a panel-upgrade lead are not worth the same, so one cost-per-lead target misleads. Measure cost per booked job by line instead.
How do you market panel upgrades and EV chargers?
As projects, not service calls: search terms specific to the upgrade, pages that explain capacity, permits, timing and financing, and follow-up after the estimate. Success is measured in sold jobs, not form fills.
The free 90-day account audit
We'll show you the leak before you pay us anything.
Three business days. A written three-fix priority list, and your real cost per booked job — calculated properly, probably for the first time.