Local Services Ads, managed to booked jobs.
Google Local Services Ads put your business above the regular search ads and charge per lead, not per click. We set them up, keep them ranking, dispute the leads that should not count, and track every one through to a booked job.
How Local Services Ads decide who shows
Four things move your placement.
Google does not publish an exact formula, but it is clear about what counts. Two of the four — reviews and responsiveness — are mostly in your hands.
Proximity
How close the business is to the searcher, within the service area you set.
Reviews
How many reviews the business has and how good they are — on Google, linked to the profile.
Responsiveness
How quickly and reliably leads are answered. Missed calls and slow replies cost placement.
Hours and verification
Being open when people search, and passing Google’s business, license and insurance checks.
Where LSA budgets leak
Five ways Local Services Ads lose money quietly.
Pay-per-lead sounds safe. It is only as good as the leads you are charged for and what happens after the phone rings.
- 01LSA leak
Missed calls that still cost placement
Local Services Ads reward businesses that answer. Unanswered calls lose the lead and can lower how often the ad shows.
The fix: Routing and answering cover for every hour the ad runs, and a weekly look at the answer rate.
- 02LSA leak
Leads nobody disputes
Wrong numbers, spam and job-seeker calls can arrive as charged leads. Left alone, they sit in your cost.
The fix: A regular review of every lead, with credit requested for the ones that qualify under Google’s rules.
- 03LSA leak
Job types switched on that you do not want
Every enabled job type and area pulls leads. Low-value or out-of-area work dilutes the budget.
The fix: Job types and service areas matched to the work you actually want, reviewed by season.
- 04LSA leak
A thin review profile
Fewer, older reviews mean showing less often than a competitor next door with more recent ones.
The fix: A simple post-job review request built into your process, so the count and recency keep climbing.
- 05LSA leak
LSA leads that vanish after the call
If LSA leads are not tied to booked jobs, there is no way to compare them with search ads or decide where the next dollar goes.
The fix: Every LSA lead tracked into your CRM and reported as booked jobs and revenue, next to your other channels.
What we manage
Local Services Ads management, end to end.
Run alongside your search and Meta campaigns, reported in the same booked-job numbers, so you can see which channel earns the next dollar.
Setup and verification
Getting through it without stalls.
Business details, licenses and insurance prepared for Google’s checks, and the profile completed properly the first time.
Counted as a winAds live and verified
Ranking and budget
Showing when it matters.
Service areas, job types, hours and budget tuned to the work you want, adjusted through the season.
Counted as a winPlacement on the searches you want
Lead quality
Paying only for real opportunities.
Every lead reviewed, invalid ones disputed, and patterns fed back into settings.
Counted as a winLower cost per real lead
Reviews and response
The two factors you control most.
A review request process after each job, and answer-rate monitoring with alerts when calls go unanswered.
Counted as a winMore reviews, faster answers
Local Services Ads questions
How much do Google Local Services Ads cost?
You pay per lead rather than per click, and the price per lead varies by trade, job type and market. Instead of chasing a cheaper lead, judge LSA by cost per booked job against your break-even — average ticket × gross margin. The cost per lead calculator does that arithmetic on your own numbers.
What is the difference between Local Services Ads and Google Ads?
Local Services Ads appear above regular search ads, show your reviews and verification badge, and charge per lead. Regular Google Ads charge per click and give far more control over keywords, landing pages and job types. For most contractors they work best together: LSA for urgent, high-intent calls, search campaigns for higher-ticket work that needs a landing page.
How do I get the Google verification badge?
By passing Google’s checks for Local Services Ads, which typically cover business registration, licensing and insurance for your trade and location, and background checks where they apply. Requirements differ by trade and state; we prepare the documents so verification does not stall.
Can you get credit for bad Local Services Ads leads?
Google allows credit requests for leads that do not qualify under its policies, such as spam or calls for services you do not offer. It only works if someone reviews the leads regularly and submits disputes in time — which is part of the management.
Are Local Services Ads worth it for my trade?
For emergency and repair work in HVAC, plumbing, roofing and electrical, usually yes. They pay off most for companies that answer every call and keep reviews coming in. The budget leak check shows whether answering and follow-up are ready for them.
The free 90-day account audit
We'll show you the leak before you pay us anything.
Three business days. A written three-fix priority list, and your real cost per booked job — calculated properly, probably for the first time.