Guides for contractors who want booked jobs, not leads.
Plain-English explainers on the ad channels, numbers and tracking that decide what marketing really costs a home service business. No jargon, no invented benchmarks.
Who these are for
Owners and office managers of HVAC, plumbing, roofing and electrical companies.
If you pay for Google Ads, Local Services Ads or Meta Ads and are not sure what a booked job really costs you, start here. Each guide explains one decision — which channel to fund, which number to judge it on, which fix to make first — using arithmetic you can check against your own invoices. Nothing here depends on hiring us.
- 01Guide
Google Ads vs. Local Services Ads
Google Ads vs. Local Services Ads for HVAC, plumbing, roofing and electrical contractors: how each charges, where each shows, and when to run both.
- 02Guide
Lower your cost per booked job
A step-by-step guide for HVAC, plumbing, roofing and electrical contractors to measure and lower cost per booked job, not just cost per lead.
- 03Guide
Marketing glossary
Plain-English definitions of the marketing terms HVAC, plumbing, roofing and electrical contractors hear: CPL, cost per booked job, LSA, call tracking and more.
Want the numbers for your own account? Try the cost per lead calculator, the missed call calculator or the budget leak check.
The free 90-day account audit
We'll show you the leak before you pay us anything.
Three business days. A written three-fix priority list, and your real cost per booked job — calculated properly, probably for the first time.